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 I believe everyone is familiar with networking, online shopping has slowly been receiving a lot of people, more and more people buy online a lot. Of course, it will not fall our LED lighting industry, and for the promotion of LED lights up on the network, then it will be very good

Incoming tide of Internet marketing, search engines are in direct contact with the Internet age consumers a top priority, so a variety of product categories such as ten brand LED, LED lighting and other keyword prices climbing higher and higher, but the problem is that when consumers know after the enterprises and products, how to help them to buy, in this regard, "word of mouth" has become the deciding factor. Word of mouth from other consumers, perhaps because of a potential consumer space looked Friends Bowen - NVC wall really beautiful, it creates a good impression on the NVC brand, or perhaps he saw a hit movie network , on the bedside lamp very cute actress became interested in buying a girlfriend would think. Internet marketing expert Liu Dongming said that word of mouth is present in every corner of the Internet: search engines, portals, dating community, personal space, video sites, microblogging, etc., lighting enterprises must understand the various characteristics of the Internet and social media application, in order to better show the pervasive brand in front of consumers. At the same time, companies also need to wonderful flower pen network marketing, the corporate image, product, brand culture becomes creative stories, pictures or video, once your content into a "virus", then consumers will spontaneously as enterprise spread positive word of mouth, skillfully deflected between moisten things silently achieve results.

Low-carbon energy-saving lamps, green marketing Low-carbon economy has become the development direction of all walks of life, of course, the lighting industry popular with energy-saving light, LED lighting industry has become the industry is the new darling. Shanghai World Expo and Guangzhou Asian Games venues in major lighting system, highlights the rapid development of the lighting industry. Europe, Japan and South Korea launched the countries out of incandescent, energy saving lamps, LED lamps universal plan is being implemented. China is also street lights, indoor lighting and constantly develop new sources, lighting green lighting is changing peopleis concept. "Two sessions" of low-carbon further clarify the implementation of the national low-carbon subsidies, home lighting industry ushered in a new development opportunity. Network marketing is also the idea of "green" marketing trend, can play a greater advantage.

Internet era, lighting the way businesses and consumers communicate with the traditional model differ, the traditional marketing model may only need a customer service hotline can be carried out on-site service by service outlets, more sales will be face to face, but the network marketing mode , companies need to understand three things: First, how consumers know your brand and products; second is how to produce them on your product purchase behavior; third is how to get consumers to spontaneously disseminate positive information for the enterprise.

Internet promotion= Spike + interactive network marketing, interactive marketing is the key if you are on the Internet and traditional channels no difference, then the effect is certainly not too much, because consumers buy gifts, discounts, and other promotions tied already numb, these promotional tools now is used in fast moving consumer goods such as drinks, snacks, daily chemical products, etc., and for such a small electrical lighting requires more interesting promotions, lighting companies must know how to "spike" and "interaction" of these two methods.

Lighting business is very promising in this regard, such as specially designed a cool little lamp, the shop planning a "spike" activity within a certain period of time, the former 100 lighting completed online games, you can get opportunity to purchase a million lights, and then let these users in the forum or blog sun lamp photo of themselves with the use of experience or through online voting to elect a few people and then as a corporate brand ambassador, allowing them to participate in the shooting corporate commercials, so down a complete "interactive marketing" is complete, the enterprise is to get great attention and brand reputation, through the Internet can immediately make a hot new product to market and achieve.